Unlock the power of the digital world with our Digital Marketing & Music Data masterclass. This dynamic course covers essential aspects of modern music marketing, starting with the Use and Management of Metadata in the Music Industry. Learn about the pivotal role of metadata and master strategies to enhance music visibility and distribution. Delve into Artist Branding, exploring contemporary techniques to build a strong artistic identity and brand perception, boosting audience engagement. Gain a comprehensive understanding of Cross-Platform Data Analytics, providing precise insights into ad spending, demographic targeting, and geographic targeting, crucial for playlisting, music and merchandise consumption, and tour booking. Finally, immerse yourself in Digital Music Marketing, receiving intensive training on the latest digital tools and strategies to excel in the ever- evolving digital music promotion landscape.
Monday, Nov 18th, 2024 | from 2pm to 6pm
Tuesday, Nov 19th, 2024 | from 9:30am to 6:30pm
Wednesday, Nov 20th | from 9:30am to 1:30pm
By purchasing a ticket for one of the three Linecheck Academy courses, you will receive a FREE BASE Full Pass valid through all the Linecheck activities held on Nov 20th to Nov 22nd at BASE Milano.
This includes access to panels, networking opportunities, daytime showcases, and the evening festival.